HORSEFEATHERS X KALEIDOSCOPE X HELGASONS SEX SELLS CAPSULE
Helgason’s brothers love skateboarding and being provocative. So as PJ Gustafsson – longtime friend, Kaleidoscope skateboards owner and pro snowboarder – was asked to do a collab with Horsefeathers and the Icelandic wonders, it was an instant yes! The Helgason brothers have been a part of the Kaleidoscope Skateboard Co. family for a decade.
“I have known Halldór and Eiki since they both moved to Sweden to ”study” at the Swedish Snowboard Highschool in Malung. When I decided to start Kaleidoscope Halldór & Eiki were the first guys to join.“ – PJ Gustafsson.
The collection is inspired by the early 1970’s punk movement in the UK and the legendary London boutique named SEX, run by Malcolm McLaren and Vivienne Westwood, which specialized in clothing that defined the look of the punk movement. The store’s designs confronted social and sexual taboos and included T-shirts bearing images of the Cambridge Rapist’s face hood, semi-naked cowboys, bare breasts and pornographic texts.
“Our good friend PJ has supported me and Eiki with Kaleidoscope Skateboards since he started the company, so I couldn’t be more hyped on this the collaboration with Horsefeathers and Kaleidoscope and It came out sick!“ – Halldór Helgason
“Im so hyped that we made The Horsefeathers & Kaleidoscope Sex Sells collaboration collection happen, it came out so sick & catches everyones attention right away, so lets see if Sex really Sells Hell yeah! Many skateboard companies like to have semi-naked or naked women as graphic designs for their decks and clothes claiming that Sex sells. This is SEX so let’s see if it sells!” – Eiki Helgason