Snowboarding is our escape and one of the few things we do that truly allows us to be offline, focusing only on the next turn, side hit, tweak, airtime, carve, pow slash, or high five. Through this video, Nitro wanted to address this issue and offer their solution through snowboarding and having fun with friends no matter where you are in the world.
The film showcases Nitro team riders Eero Ettala, Sam Taxwood, Austin Smith, Bryan Fox, Sven Thorgren, Elias Elhardt, Benny Urban, Nils Arvidsson, Dominik Wagner, Griffin Siebert, Jared Elston, Zeb Powell, Zoi Synnott, Laurie Blouin, Marc Swoboda, Torgeir Bergrem, Ludvig Billtoft, Marcus Kleveland, Knut Eliassen, Youtube creator Dan Mace, Volcom´s cinematographer Seth Hout and friends snowboarding around the world with one objective to have as much fun as possible in the moment no matter the conditions.
OFFLINE features road trip through the USA, the streets of Eastern Europe, Powder in the Alps, a team splitboard vacation to Lofoten, Norway, Austin Smith´s Firetruck adventure to Alaska, a road trip to through the unchartered Balkan Mountains, and of course plenty of good old fashion resort snowboarding with friends.
“It´s more than just snowboarding, it´s literally our escape back to reality”
Do you ever want to just drop everything, get off your phone, close your computer, and just live in the moment, offline? This feeling inspired us to take a look at the world we live in today and create a video that hopefully inspires people to do just that. For us, snowboarding is our escape and one of the few things we do that truly allows us to be offline, focusing only on the next turn, side hit, tweak, airtime, carve, pow slash, or high five. Snowboarding allows us to focus on what is right in front of us, through real experiences with real friends. It´s more than just snowboarding, it´s our escape back to reality.
This is also the reason Nitro currently do not sell directly online through our website – they offer their products to snowboard stores around the world to sell through their shops to their local community. To do our part to help support the local snowboard communities and people who have and will continue to cultivate snowboarding further around the world. This is why Nitro has decided not to cut out these important people by selling directly around them, but rather together with them. Snowboarding is built on real people. These people make up the community and their main job is to support the snowboard community as best as they can.