In this issue.
From Lebanon to the Czech Republic passing though our local Alps. From top riders, photographers, media, historical brand founders and CEOs, coaches and retailers, up to simple snowboarders. And without forgetting all the innovative products and technologies that the 2020/21 season has in store for us. We have tried to enclose all this and much more in this first issue of Sequence of the new decade. Now go to find out!
PJ Gustafsson, Death Label ’til I die
For PJ Gustafsson snowboarding is a way of life. Rad dad, designer, entrepreneur as well as top rider and snowboard pure punk soul. In 2007 he left his sponsor to be free to express himself and met Death Label, his family inside and outside the land of the Rising Sun.
Or the event that since 15 years put together people from all around the world in one big family. A special place, where every line is perfect, every turn is calculated to perfection and every feature is specifically designed for the riders. A great time to shred in the shaped park while the snowboarding masters ride on their way to the podium.
Adam Ellis, Blue Tomato CEO
The name of Blue Tomato came out years ago during a party night after way too many drinks. We interviewed Adam Ellis, CEO of the well known multichannel retailer, to understand the secrets of its success. And to know what are the opportunities for customers and employers to become part of the community and to grow on a global level.
Austin Smith’s firetruck 2.0
Get an old 1953 firetruck, rimodel the interior to something that we can call an ingenious crib on wheels and set out all the way to Bend, Oregon, towards Alaska. If you’re name is Austin Smith you can do it. The firetruck as a metaphor of a simple life and that surely represent what’s truly important in life.
Vans Snowboarding Days
A strong 60-crew of media, retailers and Vans riders, all together for a 3-day of snowboarding, snowmobile riding, ice diving reindeers and alcohol. Vans Snowboarding Days is this and much more. It isn’t just a brand presentation but a wear test in the finest of forms.