Northwave celebrates its 30th anniversary

Northwave celebrates its 30th anniversary

Innovation; this is the watchword that has accompanied Northwave for 30 years, the first company in the world to develop “soft” snowboard boots and to believe in mtb by developing an entire range of products dedicated to off-road riding! Innovation that continues every day and which, on reaching its 30th year, sets its springboard and presents its new logo.

Northwave, the world’s leading company in the development, production and marketing of snowboard boots, mountain bike and road shoes, and the legendary “Espresso” trainers, is making the strategic change decided on and driven by General Manager Davide Rossetti and the team that works with him on a daily basis even more tangible and visible.
A simple rebranding? Absolutely not. For a company that has in its DNA the development of the best technological solutions and the obsessive care of the product, the change of image can never be just a change of image. Behind this are new values, rediscovered values, innovation, a new company organisation and new proposals for customers too.

Northwave’s new way of being today, in fact, started 3 years ago when the change in management coincided with the decisive start of change and evolution of the company on 3 levels (strategic, organisational and operational): from the new organisational and production processes that have made it possible to increase their effectiveness and efficiency to a reorganisation of the marketing strategies that are making it possible to reach new consumers thanks to the repositioning of the brand, through to new business models and a reorganisation of all the commercial and distribution policies that, in a short time, have allowed Northwave to accelerate and return to being an acknowledged leader on world markets.
“The process of change is the result of the work of the experienced and motivated management team that has joined us over the last three years and that shares the vision and the process of evolutionary change of Northwave, a brand with 30 years of history and a family behind it that guarantees solidity and continuity,” says Rossetti.
The introduction of Northwave’s new image, as explained by General Manager Rossetti, reflects the process of focusing on the brand’s original values and aims to unite the two souls of Northwave under the same values: the world of snowboarding and the world of cycling.