Vans will only use regenerative materials

Vans will only use regenerative materials

Vans is committed to using only regenerative, responsibly sourced, renewable or recycled materials by 2030!

Vans, the iconic action sports brand and icon of creative expression, today announced new global sustainability and environmental responsibility goals it is committed to achieving by 2030. Vans is therefore embarking on a transition towards circular products and systems that use regenerative and recycled materials, designed to be reused and reduce waste.

Vans’ aim has always been to encourage authentic creative expression through the “Off The Wall” approach and to inspire the culture of the younger generation. Aware of this responsibility, the brand recognises the urgency of change and is working alongside the United Nations to achieve Sustainable Development Goal number 12: to ensure sustainable patterns of production and consumption.

“At Vans, we believe that sustainability starts with each and every one of us, but that it can only be achieved with everyone working together,” said Kim Matsoukas, Senior Sustainability Manager at Vans. “For Vans, creative expression is key. As a purpose-driven company rooted in youth culture, we use our commitment to creativity to look for new ways to reinvent the life cycle of our products and protect the environment for future generations. And while there is still much work to be done, thanks to our Vans family, partnerships with PUR Projet, Terra Genesis and other leading environmental organizations, we will be proud to achieve these goals by 2030, in an effort to ensure a better future for our environment, our communities and our planet.”

The sustainability goals Vans is committed to achieving by 2030 include:

– Key materials used will be 100% regenerative, responsibly sourced, renewable or recycled.
– By 2030, the primary materials used by Vans will be 100% reprocessed, responsibly sourced, renewable or recycled, including rubber, cotton, leather and polyester. In addition, the company is committed to reducing carbon emissions by 43%:
– Reducing the average impact of key materials by 35% by 2025.
– Using 50% recycled polyester by 2025.
– Using only sustainable cotton by 2025.


Reducing carbon emissions by 30%.

By 2030, Vans will experiment and introduce regenerative, recycled and responsibly sourced materials to cover 85% of the total materials used by the brand. This step, along with the selection of renewable energy suppliers for the production chain, will help Vans achieve its goal of a 30% reduction in scope 3 carbon dioxide emissions compared to the year 2017.


Commitments include:

– Promoting and initiating regenerative agriculture practices in companies that produce rubber, cotton and leather, then using these materials in its products.
– Experimenting with naturally sourced alternatives that provide less of an impact in terms of emissions than traditional petroleum-based synthetic materials.
– Replacing virgin polyester used in shoes, clothing and accessories with recycled solutions.